Search Engine
Marketing
SEM is the short for
search engine marketing. It includes both - gaining visitors through search
engine optimization and through paid search advertizing. The latter is also
referred to as paid per click (PPC). SEM gives advertisement for highly
targeted audience on search page result and the advertiser pays only when the
ad is clicked, that is, the advertiser's page is actulally visited. So you may
say that SEM is performance based.
If you look at Google
search result page, top right and left will show you search results that are
achieved through SEM - the paid search marketing.
SEM is also time
efficient. It is uploaded in hours and gives result in days. If you think you
will use internet for your marketing you must think of SEM. Both natural and
paid listings are important for online marketing and if you are not considering
SEM you are going to miss a massive opportunity.
New websites get more
that 80% visitors via search engines. The trend in search engine results, for
example in Google, shows gradual increase in paid results and gradual decrease
in organic results. So in an advertising campaign you must consider SEM as one
of the top priorities.
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