GOOGLE ADWORDS

What is Google Adwords?

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

What is Google AdWords?  How does it work?

If you are new to paid search advertising these are among the first questions you will have.  Let’s cover the basics and bring you up to speed on how to get started with Google AdWords advertising.  After all, before you become an expert you have to start at the beginning.

Before you start…

There are four essential elements you absolutely MUST have in place before you even consider launching any Google Adwords campaigns if you hope to achieve the best results:

You need (1) a product or service, (2) an advertising budget, (3) a website, and (4) a conversion goal.  With these four components in place, you’re ready to get started with your PPC advertising.

You already have these four requirements?  Great!  If you haven’t already done so, create your Google AdWords account.

How does Google AdWords work?

Google AdWords ads above above and alongside organic results in the SERPAdvertisers bid on keywords in order to serve an ad which, when clicked upon, leads the searcher to a website landing page where a conversion goal, such as a lead generation or purchase, can be completed.

Advertisers compete against one another in the Google AdWords auction for select ad slots on the Google Search results page.  Advertisements will appear primarily above or to the right-handside of organic listings.

The Google AdWords auction is based around two fundamental elements: keywords and cost-per-click (CPC) bidding. Advertisers bid on search terms related to the product or service they provide.  The CPC bid is the maximum amount an advertiser is willing to pay each time their ad is clicked.